Syndicated Patient Studies
Understanding patient needs and insights helps focus marketing efforts, speed product uptake, and fine tune launch plans. This can save hundreds of thousands of dollars in marketing and sales costs. A decade ago it was almost unheard of for pharmas and healthcare providers to invest in marketing intelligence at the patient level. Now there is an explosion of patient-targeted research and LiveContact is leading the way. With the growth of patient advocacy and the higher involvement of patients in their own treatment and management, it behooves pharmas to do ongoing patient insight and behaviour studies. In fact if you aren’t investing in patient research your competitors are leaving you behind.
To meet growing demand for cost effective patient research LiveContact conducts large scale, national, syndicated patient insight studies. These studies enable subscribing clients to evaluate patient insights and needs, market dynamics and competitive issues on a large scale and at much lower cost than conducting custom, quantitative market research. Each study guarantees a demographically and geographically representative number of completions and targets specific illnesses or conditions. These studies also enable clients to track changes in patient behaviour, insights and product usage on an annual basis. In addition, clients have significant input into questionnaire development resulting in “virtual” custom research at a fraction of the cost.
Each syndicated study includes:
- Random, representative national sample
- 1000 completed questionnaires "in tab"
- Full electronic report including data tables with demographic and geographic breaks
- Custom cross tabs
- Formal presentation of findings
- Strategic recommendations
Contact us for the schedule of upcoming studies or let us know which therapeutic classes are of interest to you at research@livecontact.com.